Ebook sales are being driven by downmarket genre fiction
Publishers face secrecy over sales and an absence of industry-wide data to help them plot strategy
The word on the street … a woman reads an ebook while travelling on a bus. Photograph: Sarah Lee for the Guardian
Kindle-owning bibliophiles are furtive beasts. Their shelves still boast classics and Booker winners. But inside that plastic case, other things lurk. Sci-fi and self-help. Even paranormal romance, where vampires seduce virgins and elves bonk trolls.
The ebook world is driven by so-called genre fiction, categories such as horror or romance. It's not future classics that push digital sales, but more downmarket fare. No cliche is left unturned, no adjective underplayed. At the time of writing, the bestselling Amazon Kindle book was Asylum Harbor, by Traci Hohenstein. Crime sells. Try a sample, I dare you. In digital, dross rises. But does this have implications for publishers' decision-making, as we increasingly migrate?
One of the problems publishers face in setting strategy is the absence of industry-wide data on ebook sales. Amazon, the dominant player, is secretive with its numbers. As the company revealed its mixed results for 2011 last week, all its UK division would say was that ebook sales over the past three months were up five-fold on the equivalent period last year. No actual data.
To read the rest of the post, follow the link below.
The ebook world is driven by so-called genre fiction, categories such as horror or romance. It's not future classics that push digital sales, but more downmarket fare. No cliche is left unturned, no adjective underplayed. At the time of writing, the bestselling Amazon Kindle book was Asylum Harbor, by Traci Hohenstein. Crime sells. Try a sample, I dare you. In digital, dross rises. But does this have implications for publishers' decision-making, as we increasingly migrate?
One of the problems publishers face in setting strategy is the absence of industry-wide data on ebook sales. Amazon, the dominant player, is secretive with its numbers. As the company revealed its mixed results for 2011 last week, all its UK division would say was that ebook sales over the past three months were up five-fold on the equivalent period last year. No actual data.
To read the rest of the post, follow the link below.
http://www.guardian.co.uk/media/2012/feb/05/ebook-sales-downmarket-genre
